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Fort Wayne-based 110Athletics feeds enonomy and young athletes with new nutrition wafers

Fort Wayne-based 110Athletics has designed sports nutrition wafers aimed at youth athletes. Its products are designed for athletes playing specific sports – basketball, soccer, football, and volleyball – and a fifth for other sports. (Courtesy photo)
Fort Wayne-based 110Athletics has designed sports nutrition wafers aimed at youth athletes. Its products are designed for athletes playing specific sports – basketball, soccer, football, and volleyball – and a fifth for other sports. (Courtesy photo)
Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.The Associated Press
Wednesday, March 19, 2014 11:43 am
110Athletics announced Wednesday jobs it’ll be adding related to its new line of sports nutrition products aimed at serving the needs of youth athletes. With formulas developed by dieticians and sports-nutritionists, the 110Athletics sports nutrition wafers are geared to meet the specific needs of athletes playing basketball, soccer, football, and volleyball, according to a news release. The Fort Wayne-based company has a fifth product for competitive athletes in other sports.

The wafers can be purchased at www.110Athletics.com.

In addition to helping fuel young athletes, 110Athletics will be energizing the Fort Wayne economy by bringing 50-100 full-time positions to the area in the next three to five years, according to the company.

“We’re extremely excited the product is ready to be enjoyed by young athletes,” said Aaron Knight, founder of 110Athletics, in the release. “It’s exactly what the sports nutrition category was missing.”

110Athletics created the new products after seeing that the youth athletics audience has been underserved, according to the company. With nearly 45 million Americans ages 6-17 participating in some form of competitive athletics, many of those athletes have been forced to turn to sports nutrition options originally developed for adult athletes.

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