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'Not by Bread Alone' migrates from billboards to bread packages

Friday, November 9, 2012 - 12:01 am

Starting this week, Aunt Millie's Bakeries is introducing special holiday packaging for its Sunbeam bread. The artwork, depicting a little girl praying, is familiar from decades of use in holiday advertising, spokeswoman Melissa Dunning said, but this is the first time the "Not by Bread Alone" theme has been used in bread packaging. The company, headquartered in Fort Wayne, says the special-edition packaging is scheduled on the market until Christmas.